Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States.
In the late 1970’s and early 1980’s Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners. By the late 1980’s and early 1990’s Ultimate Nutrition launched several legendary products such as Sports Energizer, an electrolyte fueled ready to drink beverage that came in 10 flavours and in a glass bottle.
By the mid 1990’s Ultimate Nutrition again was on the cutting edge as we were one of the first companies to come out with Whey Protein powder in a bottle. Today, Ultimate Nutrition continues to excel with a wide range of products including Prostar Whey, Iso Sensation, Flavored BCAA 12,000, Glutapure, Glucosamine MSM Chondroitin, DHEA, Fish Oil, Whey Gold, Muscle Juice, ISO MAS, HydroCOOL, Syntho Gold, Balance Probiotics, and now Clean Whey.
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